CUED Publications database

Service Business Model Innovation: the digital twin technology

Martinez Hernandez, V and Neely, A and Ouyang, A and Burstall, C and Bisessar, D Service Business Model Innovation: the digital twin technology. In: EurOMA, 2018-6-25 to 2018-6-28, Hungary. (Unpublished)

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This study is set up to investigate the effect of Digital Twins on service business model innovation. In other words, what effect do digital twins bring to existing service business models? A two-phases exploratory research was set up to understand this research enquiry. Phase One focused on the overall understanding of how DT are set, implemented and used. 37 interviewees across three large industrial engineering firms, in addition to two DT platforms architects. Phase Two focused on the study of the context of the use and effect on the firms’ service business models on three pairs of cases. Our research shows four generic types of service business models founded on the DT platform and their trajectories.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 19 Nov 2018 20:09
Last Modified: 25 Jun 2020 10:10