CUED Publications database

Addressing the cognitive and social influence inhibitors during the ideation stages of technology roadmapping workshops

Kerr, C and Phaal, R and Probert, D (2018) Addressing the cognitive and social influence inhibitors during the ideation stages of technology roadmapping workshops. In: Technology Roadmapping. UNSPECIFIED, pp. 655-686.

Full text not available from this repository.

Abstract

The front-end of a roadmapping workshop typically consists of a brainstorming activity. The premise of which is to capture and share as many ideas as possible - to induce cognitive stimulation - resulting in a greater overall group performance in terms of the number, variety and originality of ideas. However, workshops are subjected to underlying cognitive and social processes with their associated downsides for group interaction. They include: production blocking, evaluation apprehension, free riding/social loafing, low norm setting/ matching. Facilitation actions and process adjustments to counter such negative factors have been identified so as to improve the running of roadmapping workshops.

Item Type: Book Section
Subjects: UNSPECIFIED
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 06 Jan 2019 20:03
Last Modified: 26 Aug 2021 07:20
DOI: 10.1142/9789813235342