CUED Publications database

Synchronization in Strategic Planning: A Roadmapping Framework

Vinayavekhin, S and Phaal, R (2019) Synchronization in Strategic Planning: A Roadmapping Framework. International Journal of Innovation and Technology Management, 16. ISSN 0219-8770

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Abstract

The research question is "How can firms approach synchronization in strategic planning?", aiming to investigate opportunities for improved synchronization within strategic planning. The focus is on roadmapping, as a relatively simple, flexible and widely used method that includes time as an explicit dimension. The adopted methodology is a process approach, consisting of literature review, exploratory interviews, practitioner interviews, and case studies with large multinational firms based in the UK that are familiar with roadmapping. As a result, four types of synchronization have been identified and discussed, including generic forms of each type, illustrated with industrial examples from the case studies.

Item Type: Article
Subjects: UNSPECIFIED
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 28 May 2019 01:44
Last Modified: 15 Apr 2021 06:11
DOI: 10.1142/S0219877019500445