Morris, ZS and Clarkson, PJ (2009) Does social marketing provide a framework for changing healthcare practice? Health Policy, 91. pp. 135-141. ISSN 0168-8510Full text not available from this repository.
We argue that social marketing can be used as a generic framework for analysing barriers to the take-up of clinical guidelines, and planning interventions which seek to enable this change.
|Additional Information:||Related urls = http://www.journals.elsevierhealth.com/periodicals/heap/inpress|
|Uncontrolled Keywords:||healthcare design|
|Divisions:||Div C > Engineering Design|
|Depositing User:||Cron Job|
|Date Deposited:||28 Oct 2011 16:39|
|Last Modified:||02 Dec 2013 01:11|
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