Morris, ZS and Clarkson, PJ (2009) Does social marketing provide a framework for changing healthcare practice? Health Policy, 91. pp. 135-141. ISSN 0168-8510
Full text not available from this repository.Abstract
We argue that social marketing can be used as a generic framework for analysing barriers to the take-up of clinical guidelines, and planning interventions which seek to enable this change.
| Item Type: | Article |
|---|---|
| Additional Information: | Related urls = http://www.journals.elsevierhealth.com/periodicals/heap/inpress |
| Uncontrolled Keywords: | healthcare design |
| Subjects: | UNSPECIFIED |
| Divisions: | Div C > Engineering Design |
| Depositing User: | Cron Job |
| Date Deposited: | 28 Oct 2011 16:39 |
| Last Modified: | 17 May 2013 19:07 |
| DOI: | 10.1016/j.healthpol.2008.11.009 |
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