Wilson, S and Probert, DR (2002) Innovation processes within the healthcare industry: Determining critical success factors aligned to product strategies. PICMET. 392-.Full text not available from this repository.
The impact of differing product strategies on product innovation processes pursued by healthcare firms is discussed. The critical success factors aligned to product strategies are presented. A definite split between pioneering product strategies and late entrant product strategies is also recognised.
|Divisions:||Div E > Strategy and Policy|
|Depositing User:||Cron Job|
|Date Deposited:||15 Dec 2015 12:49|
|Last Modified:||07 Feb 2016 01:46|