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Innovation processes within the healthcare industry: Determining critical success factors aligned to product strategies

Wilson, S and Probert, DR (2002) Innovation processes within the healthcare industry: Determining critical success factors aligned to product strategies. PICMET. p. 392.

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Abstract

The impact of differing product strategies on product innovation processes pursued by healthcare firms is discussed. The critical success factors aligned to product strategies are presented. A definite split between pioneering product strategies and late entrant product strategies is also recognised.

Item Type: Article
Subjects: UNSPECIFIED
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 07 Mar 2014 12:01
Last Modified: 26 Nov 2014 19:06
DOI: