CUED Publications database

It is normal to be different: Applying inclusive design in industry

Hosking, IM and Waller, SD and Clarkson, PJ (2010) It is normal to be different: Applying inclusive design in industry. Interacting with Computers, 22. pp. 496-501. ISSN 0953-5438

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This paper describes the case for inclusive design developed by the Engineering Design Centre, University of Cambridge. This is based on 10 years experience researching inclusive design and promoting it in industry. The approach is a pragmatic one, bridging from where many companies currently are to a more inclusive approach. This paper uses the starting point that ‘it is normal to be different’ with regards to a person’s capabilities, in order to reframe the argument from a disability focus to one that examines population diversity as a whole. A practical commercial response to this diversity is described by representing capability variation using traditional market segments and personas. Finally different design responses are discussed that address the range of capabilities in the population.

Item Type: Article
Uncontrolled Keywords: Inclusive Design business case diversity disability
Divisions: Div C > Engineering Design
Depositing User: Unnamed user with email
Date Deposited: 17 Jul 2017 19:09
Last Modified: 09 Sep 2021 02:23
DOI: 10.1016/j.intcom.2010.08.004