Berry, PSL and Ketelslegers, D and Schrader, B and Kennerley, M and Neely, A and Barghahn, P and Haehnsen, W (2000) Building the single market with information technology - lessons from a transnational IT implementation. Industrial Management and Data Systems, 100. pp. 36-40. ISSN 0263-5577Full text not available from this repository.
The subject company operates in a vigorously growing sector of the packaging market, with plants in most European countries. But could this disparate business function as a single company in a single (European) market? This article sets out some lessons learned from a pilot transnational implementation of a strategic management information system, designed to counter entrenched national business thinking in one European company and its subsidiaries.
|Divisions:||Div E > Strategy and Policy|
|Depositing User:||Cron Job|
|Date Deposited:||15 Dec 2015 13:07|
|Last Modified:||12 Feb 2016 03:22|