Evans, S and Burns, AD (2007) An investigation of customer delight during product evaluation: Implications for the development of desirable products. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 221. pp. 1625-1640. ISSN 0954-4054Full text not available from this repository.
This paper reports findings from three research methods used to study customer delight during product evaluation. The results are framed in terms of existing models, high-lighting inadequacies in the assumptions these models make. Implications for product development are proposed in the form of practical strategies for understanding and delighting customers. © IMechE 2007.
|Divisions:||Div E > Production Processes|
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|Date Deposited:||18 May 2016 17:53|
|Last Modified:||27 Jun 2016 00:33|