CUED Publications database

Brand and product integration in horizontal mergers and acquisitions

Vu, DA and Shi, YJ and Gregory, M (2010) Brand and product integration in horizontal mergers and acquisitions. EUR J INT MANAG, 4. pp. 79-119. ISSN 1751-6757

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Item Type: Article
Uncontrolled Keywords: brand product integration M&As value creation competitiveness RESEARCH-AND-DEVELOPMENT TO-BUSINESS MARKETS INDUSTRIAL-PRODUCTS PRIVATE LABELS VALUE CREATION LIFE-CYCLE STRATEGY-DEVELOPMENT BUY DECISION VALUE CHAIN EQUITY
Subjects: UNSPECIFIED
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 18 May 2016 18:44
Last Modified: 27 Jun 2016 08:35
DOI: