CUED Publications database

A starting point for addressing product innovativeness in the Fuzzy Front-End

Oliveira, MG and Phaal, R and Probert, D and Cunha, VP and Rozenfeld, H (2011) A starting point for addressing product innovativeness in the Fuzzy Front-End. International Journal of Technology Intelligence and Planning, 7. pp. 309-326. ISSN 1740-2832

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Product innovativeness is a primary contingent factor to be addressed for the development of flexible management for the front-end. However, due to complexity of this early phase of the innovation process, the definition of which attributes to customise is critical to support a contingent approach. Therefore, this study investigates front-end attributes that need to be customised to permit effective management for different degrees of innovation. To accomplish this aim, a literature review and five case studies were performed. The findings highlighted the front-end strategic and operational levels as factors influencing the front-end attributes related to product innovativeness. In conclusion, this study suggests that two front-end attributes should be customised: development activities and decision-making approach. Copyright © 2011 Inderscience Enterprises Ltd.

Item Type: Article
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 17 Jul 2017 19:00
Last Modified: 09 Sep 2021 01:01
DOI: 10.1504/IJTIP.2011.045092