CUED Publications database

Strategic Framework for Brand Integration in International Horizontal Mergers and Acquisitions

Vu, DA and Shi, Y and Hanby, T and Gregory, M (2008) Strategic Framework for Brand Integration in International Horizontal Mergers and Acquisitions. In: UNSPECIFIED pp. 334-363..

Full text not available from this repository.
Item Type: Conference or Workshop Item (UNSPECIFIED)
Uncontrolled Keywords: M&As Brand Integration Brand Management
Subjects: UNSPECIFIED
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 18 May 2016 19:15
Last Modified: 25 Aug 2016 07:18
DOI: