CUED Publications database

Strategic Framework for Brand Integration in International Horizontal Mergers and Acquisitions

Vu, DA and Shi, Y and Hanby, T and Gregory, M (2008) Strategic Framework for Brand Integration in International Horizontal Mergers and Acquisitions. In: UNSPECIFIED pp. 334-363..

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Uncontrolled Keywords: M&As Brand Integration Brand Management
Subjects: UNSPECIFIED
Divisions: Div E > Strategy and Policy
Div E > Manufacturing Systems
Depositing User: Cron Job
Date Deposited: 02 Sep 2016 17:44
Last Modified: 01 Dec 2016 08:18
DOI: