Vu, DA and Shi, Y and Hanby, T and Gregory, M (2008) Strategic Framework for Brand Integration in International Horizontal Mergers and Acquisitions. In: UNSPECIFIED pp. 334-363..
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|Item Type: ||Conference or Workshop Item (UNSPECIFIED)|
|Uncontrolled Keywords: ||M&As Brand Integration Brand Management|
|Divisions: ||Div E > Strategy and Policy|
|Depositing User: ||Cron Job|
|Date Deposited: ||07 Mar 2014 11:50|
|Last Modified: ||30 Sep 2014 19:14|
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