CUED Publications database

The process of making the business case for technology: A sales and marketing perspective for technologists

Probert, D and Dissel, M and Farrukh, C and Mortara, L and Thorn, V and Phaal, R (2012) The process of making the business case for technology: A sales and marketing perspective for technologists. Technological Forecasting and Social Change. ISSN 0040-1625

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Item Type: Article
Subjects: UNSPECIFIED
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Depositing User: Cron job
Date Deposited: 16 Jul 2015 13:24
Last Modified: 31 Aug 2015 09:13
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