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The process of making the business case for technology: A sales and marketing perspective for technologists

Probert, D and Dissel, M and Farrukh, C and Mortara, L and Thorn, V and Phaal, R (2012) The process of making the business case for technology: A sales and marketing perspective for technologists. Technological Forecasting and Social Change. ISSN 0040-1625

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Item Type: Article
Subjects: UNSPECIFIED
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 07 Mar 2014 11:46
Last Modified: 17 Mar 2014 14:22
DOI:

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