CUED Publications database

Making the case for inclusive design.

Waller, S and Bradley, M and Hosking, I and Clarkson, PJ (2013) Making the case for inclusive design. Appl Ergon.

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Abstract

This paper describes the University of Cambridge, Engineering Design Centre's (EDC) case for inclusive design, based on 10 years of research, promotion and knowledge transfer. In summary, inclusive design applies an understanding of customer diversity to inform decisions throughout the development process, in order to better satisfy the needs of more people. Products that are more inclusive can reach a wider market, improve customer satisfaction and drive business success. The rapidly ageing population increases the importance of this approach. The case presented here has helped to convince BT, Nestlé and others to adopt an inclusive approach.

Item Type: Article
Subjects: UNSPECIFIED
Divisions: Div C > Engineering Design
Depositing User: Cron Job
Date Deposited: 07 Mar 2014 11:29
Last Modified: 10 Mar 2014 16:52
DOI: 10.1016/j.apergo.2013.03.012