CUED Publications database

The process of making the business case for technology: A sales and marketing perspective for technologists

Probert, D and Dissel, M and Farrukh, C and Mortara, L and Thorn, V and Phaal, R (2013) The process of making the business case for technology: A sales and marketing perspective for technologists. Technological Forecasting and Social Change, 80. pp. 1129-1139. ISSN 0040-1625

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Item Type: Article
Subjects: UNSPECIFIED
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 07 Mar 2014 11:28
Last Modified: 28 Jul 2014 01:08
DOI: