CUED Publications database

Institutional dynamics and organizations affecting the adoption of sustainable development in the United Kingdom and Brazil

Abreu, MCSD and Cunha, LTD and Barlow, CY (2014) Institutional dynamics and organizations affecting the adoption of sustainable development in the United Kingdom and Brazil. Business Ethics. ISSN 0962-8770

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Abstract

This paper provides an exploratory comparative assessment of the institutional pressures influencing corporate social responsibility (CSR) in a developed country, UK, vs. a developing country, Brazil, based on a survey of different actors. Information on sustainability concerns, organizational strategies and mechanisms of pressure was collected through interviews with environmental regulatory agencies, financial institutions, media and non-governmental organizations. Our results confirm that the more advanced awareness and CSR responsiveness in the UK is a consequence of a predominance of coercive and normative forces on the organizational field. The institutional forces tend to build a Brazilian organizational field that is relational based and risk intensive. The findings lend support to the view that CSR responses are unlikely to be easily transformed into uniform standardized practices across the globe. This paper contributes to a collective understanding of the organizational field and a common template for CSR in the context of developed and developing countries. © 2014 John Wiley & Sons Ltd.

Item Type: Article
Subjects: UNSPECIFIED
Divisions: Div E > Production Processes
Depositing User: Cron Job
Date Deposited: 17 Jul 2017 18:57
Last Modified: 21 Sep 2017 01:38
DOI: