CUED Publications database

The innovation - styling spectrum: a framework for the valuation of industrial design involvement in new product introduction

Moultrie, J and Fraser, P and Clarkson, PJ (2002) The innovation - styling spectrum: a framework for the valuation of industrial design involvement in new product introduction. International Journal of Productivity and Performance Management. pp. 184-216.

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Item Type: Article
Subjects: UNSPECIFIED
Divisions: Div C > Engineering Design
Depositing User: Cron Job
Date Deposited: 17 Jul 2017 19:58
Last Modified: 27 Jul 2017 05:35
DOI: