CUED Publications database

Determining roles of senior management in new product development using statistical analysis

Felekoǧlu, B and Moultrie, J (2013) Determining roles of senior management in new product development using statistical analysis. Journal of the Faculty of Engineering and Architecture of Gazi University, 28. pp. 199-207. ISSN 1300-1884

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Abstract

Developing new products is very important not only for firms to survive and grow in today's competitive environment but also for the development of national economies. Therefore, effective management of new product development attracts increasing attention of both practitioners and academics. This study investigates the roles of senior management in advanced manufacturing companies when developing new products. This study consists of two phases. Firstly, 14 different activities of top management in new product development were identified from the extant literature and international academic feedback. Then, data for 86 new product development projects collected from 85 companies active in the United Kingdom and four different roles of senior management were identified statistically with factor analysis using principle component analysis method. Results show that in developed countries like United Kingdom, the main roles of senior management in new product development are providing direction, active motivation, providing resources and setting a tolerant climate. Contibution of the findings to the theory and implications for companies in Turkey are discussed and future research directions are suggested.

Item Type: Article
Subjects: UNSPECIFIED
Divisions: Div E > Manufacturing Systems
Depositing User: Cron Job
Date Deposited: 17 Jul 2017 19:05
Last Modified: 03 Aug 2017 03:22
DOI: