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Visualizing roadmaps: A design-driven approach

Kerr, C and Phaal, R (2015) Visualizing roadmaps: A design-driven approach. Research Technology Management, 58. pp. 45-54. ISSN 0895-6308

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Because they are highly visual, roadmaps can be a strong enabler of communication between different stakeholder groups and across organizations. However, the visual design of roadmaps has been largely overlooked, with little attention given to their graphic design, undermining their value as communication tools. A design-driven approach to developing a roadmap template can help practitioners create a roadmap whose visual elements support their communication goals. The design process methodology begins by eliciting the key information that needs to be conveyed by the roadmap, so that content can be aligned to audience requirements. This distills a common voice and a set of consistent messages. The approach finishes with the design of tailored visual representations that can be used to present clear and meaningful narratives to specific stakeholders.

Item Type: Article
Divisions: Div E > Strategy and Policy
Depositing User: Unnamed user with email
Date Deposited: 17 Jul 2017 18:59
Last Modified: 09 Sep 2021 03:14
DOI: 10.5437/08956308X5804253