CUED Publications database

Entrepreneurial Prospects in Loyalty Marketing: Real-World Grocery Retailers' Market Survey & Conceptual Case Study

Tsolakis, N (2015) Entrepreneurial Prospects in Loyalty Marketing: Real-World Grocery Retailers' Market Survey & Conceptual Case Study. PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON STRATEGIC INNOVATIVE MARKETING (IC-SIM 2014), 175. pp. 3-11. ISSN 1877-0428

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Item Type: Article
Uncontrolled Keywords: Loyalty marketing Entrepreneurship Loyalty programs Grocery retailers Customer loyalty Financial recession Greece
Subjects: UNSPECIFIED
Divisions: Div E > Manufacturing Systems
Depositing User: Cron Job
Date Deposited: 17 Jul 2017 20:08
Last Modified: 03 Aug 2017 03:22
DOI: