Basics of technology roadmapping

Moehrle, MG and Isenmann, R and Phaal, R (2013) Basics of technology roadmapping. In: Technology Roadmapping for Strategy and Innovation: Charting the Route to Success. UNSPECIFIED, pp. 1-10.

Abstract

Corporate technology managers are faced with a wide range of responsibilities: Apart from being in charge of the acquisition, preservation, protection and application of technological competencies, they are expected to attend to a preferably solid and market-oriented technological positioning of their company (for the scope of technology management see for instance Burgelman, Christensen and Wheelwright 2004). This accumulation of tasks has given rise to a need for the projection of a technology’s temporal development, including its prevalently heterogeneous connections as well as the derivation of activities which serve to support or even improve a company’s technological standing. Technology roadmapping represents an ideal method of dealing with the latter two of the above mentioned concerns in an integrative way.