Moehrle, MG and Isenmann, R and Phaal, R (2013) Basics of technology roadmapping. In: Technology Roadmapping for Strategy and Innovation: Charting the Route to Success. UNSPECIFIED, pp. 1-10.
Full text not available from this repository.Abstract
Corporate technology managers are faced with a wide range of responsibilities: Apart from being in charge of the acquisition, preservation, protection and application of technological competencies, they are expected to attend to a preferably solid and market-oriented technological positioning of their company (for the scope of technology management see for instance Burgelman, Christensen and Wheelwright 2004). This accumulation of tasks has given rise to a need for the projection of a technology’s temporal development, including its prevalently heterogeneous connections as well as the derivation of activities which serve to support or even improve a company’s technological standing. Technology roadmapping represents an ideal method of dealing with the latter two of the above mentioned concerns in an integrative way.
Item Type: | Book Section |
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Subjects: | UNSPECIFIED |
Divisions: | Div E > Strategy and Policy |
Depositing User: | Cron Job |
Date Deposited: | 17 Jul 2017 19:40 |
Last Modified: | 13 Apr 2021 07:58 |
DOI: | 10.1007/978-3-642-33923-3_1 |