CUED Publications database

Fast-start roadmapping workshop approaches

Phaal, R and Farrukh, C and Probert, DR (2013) Fast-start roadmapping workshop approaches. In: Technology Roadmapping for Strategy and Innovation: Charting the Route to Success. UNSPECIFIED, pp. 91-106.

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Roadmaps support strategic alignment through the creation and use of structured visual representation of the various perspectives needed for successful business and innovation. The process of roadmapping is crucial to achieving this goal, as a means of involving the various stakeholders. Workshops often form a key element of the roadmapping process, providing an opportunity for participants to share and capture views in a creative environment. Workshop methods for supporting such dialogue are described, focusing on product (innovation) level roadmapping. A reference schedule is presented as a basis for designing workshops that bring together cross-functional groups to create a first draft roadmap in a short period of time, leading to consensus-based actions.

Item Type: Book Section
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 17 Jul 2017 19:34
Last Modified: 26 Aug 2021 06:40
DOI: 10.1007/978-3-642-33923-3_6