CUED Publications database

Exploratory roadmapping: Capturing, structuring and presenting innovation insights

Beeton, DA and Phaal, R and Probert, DR (2013) Exploratory roadmapping: Capturing, structuring and presenting innovation insights. In: Technology Roadmapping for Strategy and Innovation: Charting the Route to Success. UNSPECIFIED, pp. 225-240.

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Abstract

© Springer-Verlag Berlin Heidelberg 2013. Exploratory roadmaps are created to enhance future outlook. This is typically a process of exploring and expanding the options available to investigate a strategic area. This paper outlines how a standardised exploratory roadmapping process can be applied to capture and structure insights from across supply chains and to develop future views of the competitive issues facing a diverse industrial area. The application of this process produced a roadmap that provided useful information, structure and context for strategic planning and innovation processes in a complex multi-stakeholder industry.

Item Type: Book Section
Subjects: UNSPECIFIED
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 17 Jul 2017 19:34
Last Modified: 05 Oct 2017 02:16
DOI: 10.1007/978-3-642-33923-3_14