CUED Publications database

Towards a sufficiency-driven business model: Experiences and opportunities

Bocken, NMP and Short, SW (2016) Towards a sufficiency-driven business model: Experiences and opportunities. Environmental Innovation and Societal Transitions, 18. pp. 41-61.

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© 2015 The Authors. Published by Elsevier B.V. This is an openaccess article under the CC BY license. Business model innovation is an important lever for change to tackle pressing sustainability issues. In this paper, 'sufficiency' is proposed as a driver of business model innovation for sustainability. Sufficiency-driven business models seek to moderate overall resource consumption by curbing demand through education and consumer engagement, making products that last longer and avoiding built-in obsolescence, focusing on satisfying 'needs' rather than promoting 'wants' and fast-fashion, conscious sales and marketing techniques, new revenue models, or innovative technology solutions. This paper uses a case study approach to investigate how companies might use sufficiency as a driver for innovation and asserts that there can be a good business case for sufficiency. Business models of exemplar cases are analysed and insights are gained that will contribute to future research, policy makers and businesses interested in exploring sufficiency.

Item Type: Article
Divisions: Div E > Manufacturing Systems
Depositing User: Cron Job
Date Deposited: 17 Jul 2017 19:31
Last Modified: 21 Jun 2018 02:26