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The strategic transition to services: a dominant logic perspective and its implications for operations

Gaiardelli, P and Martinez, V and Cavalieri, S (2015) The strategic transition to services: a dominant logic perspective and its implications for operations. Production Planning and Control, 26. pp. 1165-1170.

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Abstract

The recent transformation of industry, characterised by saturated and commoditised global environments and where companies strive to attract and retain customers, has pushed manufacturing organisations to rethink their traditional dominant logic based on the provision of artefacts. Research and anecdotal cases have shown that competing on the basis of product-delivery strategies has its limits, whereby companies’ continuous race towards the market proposition of advanced technological and functional features into a product could translate into the value destruction of their own business (Gebauer & Friedli 2005; Oliva & Kallenberg 2003).

Item Type: Article
Subjects: UNSPECIFIED
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 07 Sep 2017 01:31
Last Modified: 14 Sep 2017 01:28
DOI: