CUED Publications database

Customising and deploying roadmapping in an organisational setting: The LEGO Group experience

Kerr, CIV and Phaal, R and Thams, K (2019) Customising and deploying roadmapping in an organisational setting: The LEGO Group experience. Journal of Engineering and Technology Management - JET-M, 52. pp. 48-60. ISSN 0923-4748 (Unpublished)

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Abstract

When roadmapping is being introduced into an organisation, there are a number of ‘reference’ processes which can be consulted to help ease the barriers to implementation. However, it is critical to recognise that such reference processes offer a baseline design and careful consideration should be given to how they could be adopted for use within a specific organisational setting. Through a research engagement with the LEGO Group, this paper captures and reports on the process journey (including the problems faced by the users and lessons learned) in customising a reference process and the deployment of the adapted approach.

Item Type: Article
Uncontrolled Keywords: roadmapping technology management strategy innovation LEGO
Subjects: UNSPECIFIED
Divisions: Div E > Strategy and Policy
Depositing User: Cron Job
Date Deposited: 30 Oct 2017 20:09
Last Modified: 02 Sep 2021 05:24
DOI: 10.1016/j.jengtecman.2017.10.003